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We are in the process of updating the Planning and Investment Knowledge Base to reflect the new draft Investment Assessment Framework (IAF) that has been developed to help give effect to the draft Government Policy Statement on land transport (GPS) during the 2018–21 National Land Transport Programme (NLTP).

Activity class and assessment pages are currently being updated, although changes may still be made to take into account any further changes that may be made to the draft GPS, and feedback from our investment partners that we have received on the draft IAF.


This section provides information, processes and procedures to assist Approved Organisations and the Transport Agency in developing promotion of road safety and/or demand management activities.

This activity class promotes the safe, efficient and effective use of the land transport system through behavioural based activities. It is described in the GPS as investment to support behavioural changes to increase road safety and promote mode shift and use of travel planning to optimise the transport system – including work and school travel management plans, cycle safety training, ride sharing, promotion of public transport and active modes, provision of alcohol interlocks and reimbursements  related to impounded vehicles.

Government expectations

The government has set out its expectations of the land transport system in the draft 2018-21 Government Policy Statement on Land Transport (GPS).

The government expects these short to medium term results from National Land Transport Fund investment in Promotion of road safety and demand management:

  • Renewed strategic focus to have the greatest impact on reducing death and serious injury (including developing a new road safety strategy and action plan in the next 12-18 months)
  • Safer road use through appropriate education and promotion activities, and regulatory changes
  • Improved real and perceived safety for both pedestrians and cyclists
  • Increased proportion of journeys made using public transport and active modes of travel (including children travelling to and from school)
  • Reduced greenhouse gas emissions from land transport using a whole-of-system approach
  • Increased uptake of active travel modes such as walking and cycling to support environmental and public health objectives

And expects these longer term results:

  • Significant reduction in deaths and serious injuries
  • Increased mode shift from private vehicle trips to walking, cycling and public transport.
  • Reduced greenhouse gas emissions from transport
  • Reduced transport’s negative effects on the local environment and public health.

Programme funding

Funding for road safety promotion activities is usually approved as a single allocation covering the programme of activities to be delivered in an NLTP.  A breakdown of the amount requested and its contribution to Results Alignment must be entered into Transport Investment Online and updated as variations are agreed with the Transport Agency.

Demand management activities in the 2018-21 NLTP will be approved either as single projects or, where applicable, as a combination of similar projects delivered in a discrete area.


Work category 421: Travel demand management

Work category 432:  Safety promotion, education and advertising

Developing a promotion of road safety and/or demand management programme

Transport Agency endorsed resources

Road safety promotion activity list template

Assessment of promotion of road safety and demand management programmes

Promotion of road safety and/or demand management programmes are assessed under the Transport Agency's Investment Assessment Framework. See Assessment of Promotion of road safety and demand management programmes.


Outsourced  promotion of road safety and/or demand management activities must be procured using an approved procurement procedure as described in the Approved Organisation’s or the Transport Agency’s endorsed procurement strategy.  

If an Approved Organisation or the Transport Agency uses in-house staff resources to provide professional services for the delivery of promotion of road safety and/or demand management activities, the total expenditure to be reflected in the funding assistance claim will be equal to the salary costs plus overhead (to be determined in a way that is consistent with generally accepted accounting practice).

Approved Organisations and the Transport Agency are required to document how the amount of funding assistance claimed has been determined.


Transport Agency's Procurement Manual

Transport Agency’s Economic Evaluation Manual

Safer Journeys 2020 Strategy

Safer Journeys (external link) updates