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This section provides information, processes and procedures to assist Approved Organisations and the Transport Agency in developing road safety promotion activities in line with the Safer Journeys strategy.

This activity class promotes the safe use of the land transport network through education, advertising, raising awareness and public information activities.

Government expectations

The government has set out its expectations of the land transport system in the 2015 Government Policy Statement on Land Transport (external link) (GPS).

The government expects these short to medium term results from National Land Transport Fund investment in Road safety promotion:

  • progress the Safer Journeys Action Plan
  • improved transparency of road safety related investment

And expects these longer term results:

  • reduction in deaths and serious injuries.

Programme funding

Funding for road safety promotion activities is usually approved as a single allocation covering the programme of activities to be delivered in an NLTP.  A breakdown of the amount requested and its contribution to strategic fit must be entered into Transport Investment Online and updated as variations are agreed with the Transport Agency.


Work category 432: Promotion, education and advertising

Developing a road safety promotion programme

Transport Agency endorsed resources

Road safety promotion activity list template


Outsourced road safety promotion activities must be procured using an approved procurement procedure as described in the Approved Organisation’s or the Transport Agency’s endorsed procurement strategy.  

If an Approved Organisation or the Transport Agency uses in-house staff resources to provide professional services for the delivery of road safety promotion activities, the total expenditure to be reflected in the funding assistance claim will be equal to the salary costs plus overhead (to be determined in a way that is consistent with generally accepted accounting practice).

Approved Organisations and the Transport Agency are required to document how the amount of funding assistance claimed has been determined.


Transport Agency's Procurement Manual

Transport Agency’s Economic Evaluation Manual

Safer Journeys 2020 Strategy

Safer Journeys (external link) updates