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Drink-driving advertising

This section focuses on our drink-driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.


Dilemmas

True mates don’t let mates drive drunk.

This campaign shows how intervening to stop a mate driving drunk makes good sense; it also makes you a really good mate.

Legends

A young, hard-to-reach group continues to ignore the risks associated with drinking and driving.

This campaign aims to get these young guys to realise that crashes can happen if they’ve been drinking, and an injury will side-line them from what they love doing with their mates.

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