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Feel more, ride more

This is a new campaign for the NZ Transport Agency and is part of the wider cycling programme aimed at making ‘urban cycling a safer and more attractive transport choice.’ The cycling programme is tasked with increasing the number of trips made by bike to 10 million per year by 2019.

Share the road advertising

This section focuses on our share the road advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we've produced.

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