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Vehicle safety advertising

This section focuses on our vehicle safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material that we’ve produced.

X-Ray safety goggles

We want people to buy the safest car they can afford. Every day, there are around 30 road crashes on New Zealand roads. If all drivers changed their current vehicle to the safest in their class, this number would drop by a third.